CERTIFIED AGING IN PLACE
The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management, and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place.
The baby boom generation has many choices as this large population of potential clients for remodelers, builders, contractors and occupational therapists considers where to live – but overwhelmingly, seniors would prefer to stay in their own homes. The CAPS designation offers your potential clients what they need most: reassurance that you’ll help them make the choices that will help them stay in their homes safely and securely.
In addition, the CAPS designation helps you make your clients’ homes more “visitable.” Even if the home owners don’t think they need additional task lighting, grab bars, and other home modifications for their own use, their family members and visitors might. CAPS helps you help your clients make the right choices, and it gives you more security in remodeling market niche that’s continuing to grow in popularity.
Marketing & Communicating with the Aging In Place Client (CAPS I)
Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment.
For more information on the Certified Aging in Place certification and graduation, please visit the NAHB website at:
http://www.nahb.org/en/learn/designations/certified-aging-in-place-specialist/how-to-earn-caps.aspx